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ABBOTT  

Omni-Channel Creative Direction for Abbott Healthcare.

THE ASK:

After the AbbVie/Abbott split, Abbot needed a clear differentiating platform where they could communicate their heritage and long-standing success in healthccare – not pharma.

 

INSIGHT:

People feel that health is something that needs to be managed but when

we humans are at our healthiest, we see the world not for what it is, but for what it could be. We dream bigger and reach higher. We live not longer, but better.

 

IDEA:

Campaign: "Life to the Fullest" Abbott's first ever B2C Campaign promoting their categories of expertise: nutrition, heart health, diabetes health. 

At Abbott, we see a life full of possibilities. All over the world, people have their own unique ideas about how this looks and feels. But there’s one thing we share: we each want to live the best life we can.

RESULT:

Debbie Award in 2014 - Outstanding Design. Rebrand and campaign language still live 8 years later.

DELIVERABLES:

Creative Strategy

Website Creative Direction

Content Strategy

Video Content Creation

Social Media Strategy

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