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Luxury, Beauty, Hospitality, Automotive, CPG, Beverage & Spirits, Cannabis (CBD)


Abbott, Aman Hotels, AVYA Skincare, BECCA Cosmetics, Bridgestone, Coca-Cola, Conde Nast Traveler, Cover Girl, Daytrip Beverages, Ferrari, Ford, Gucci, Harry Winston, Lime-A-Rita, Marriott Luxury Group, OGX Haircare, Olay, Pantene, Quaker Oats, Tecoda, Toyota, Samsung, SCJohnson, SKII

Journalist by degree, marketer by trade, with experience in building and managing creative marketing teams I am a multi-channel creative director with a strong track record of driving excellence for consumer-facing brands in the beauty, skincare and lifestyle luxury categories. 

Creating a lot of "firsts" due to strategic brand partnerships and innovation I drive brand awareness, and serious fandom (because why would we be doing this if it wasn’t fun?).

Getting on the ground, living and breathing culture to truly change marketing practices as society evolves.

  • First TV Segment as Branded Content (Coca-Cola and The Late Late Show's Carpool Karaoke)

  • First Beer Brand to Market Solely to Women (Lime-a-Rita)

  • First Air BnB Guerilla/Experiential Marketing (Art Institute VanGogh)

  • First AI Packaging Experience (Coca-Cola + Snapchat)

  • First Amazon Brand Store and SKU Specific Content (Olay)

  • First Partnership between a Digital Media Company and Advertising Agency (P&G and Huffington Post)

  • First  Female-led African American Automotive Campaign (Ford - Built Ford Proud)


CV and Case Studies Upon Request

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