Re-branding some of the most recognizable products in haircare, color cosmetics and skincare and launching category disruptors who will change the face of beauty

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OGX:

Lead the rebrand for Johnson and Johnson's OGX Haircare turning it into a unisex, high performing, modern solution for people who's style and life is ever evolving

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Results:

Launch the “Love is in the Hair” global identity and omni channel campaign with a Billboard in Times Square, followed by print, digital streaming content, social media campaigns and partnership with the NAACP.

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AVYA:

Launch a premium skincare brand with patented technology built to penetrate deeper melanin skin for greater efficacy.

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Results:

First three months of launch won "Best in Beauty" in Allure Magazine. Six months in strike a partnership with People Magazine and the Emmy's. One year post launch secure national retail with Macy's.

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SKII:

Increase awareness for SKII skincare which while the number one brand in Asian markets only had 1% penetration in the US. Translate the "Change Destiny" APAC Campaign to an actionable launch in the North American market.

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Results:

Launch a 360 integrated branded content campaign in partnership with Huffington Post. Increased impressions for SKII in North America by 40% month over month.

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OJAS:

After identifying a completely new consumer through cultural fuel, AI and trend forecasting, build a skincare brand for the new luxury customer, one that values the clean ingredients and sustainability beauty giants cannot deliver. 

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Results:

Launch in Nordstroms "store within a store" for clean beauty in year one, and prove category concept for Goop Skincare, True Botanicals, Drunk Elephant and more.