COCA-COLA
Omni-Channel Coca-Cola Global Summer 2017
.INSIGHT:
Gen Z revels in the small, surprising shareable moments making their world and their own personal identity its own brand of EPIC.
IDEA:
No matter where you are at this very moment be it bus stop or beach, what if a sip of your refreshing Coca-Cola could take you somewhere cool this summer?
Coca-Cola & Snapchat Drink & See Where Summer Takes You – #bestsummercoke
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In partnership with Snapchat, we made the Coca-Cola bottles interactive, taking you on an augmented reality adventure. As you sip down the inner label reveals "wow-ments" of summer, clicking on the snapchat icon, opening an exclusive filter where you can experience the summer adventure yourself. Corresponding experiential activations in key cites amplified the bottle action and out of home and in store imagery captured the "wow-ments" in action.
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DELIVERABLES:
Omni Channel Creative Direction
Television
Social Media
Experiential
Retail
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TV Commercial
Design Theme
Plus Suprise Reveal Imagery =
(play video)
Experiential
In Store
And Some Snapchat-worth Swag Exclusively from Coca-Cola
CBS Late Late Show & Coca-Cola
"Drive Through" Karaoke
THE ASK:
McDonalds and Coca-Cola partnership needed a robust integrated campaign that caused attention and had consumers driving through and ordering more Coca-Cola.
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INSIGHT:
The first thing people do after starting their car, is turn on music. Its the fastest way to "Happiness" one of Coca-Cola's key brand pillars. More popular than the shower, nightclub or even concert, more people experience the uninhibited joy of belting out your favorite tune while behind the wheel.
IDEA:
Drive-Through Karaoke at McDonalds. Turn Coke's "Share a Coke - Share a Song" campaign into 2.0 for in the most popular place to belt out your favorite tunes.
Partner with James Corden and the Late Late Show to form the first ever brand integration program with the insanely popular Carpool Karaoke Segment launching the campaign with Selena Gomez. We created "Drive-Through" Karaoke with the McDonalds, anniversary-ing the Share a Coke - Share a Song campaign into 2.0 asking customers to cruise through McDonald's for a chance to win a spot in the coveted Car Pool Karaoke car with James Corden. Fountain soda packaging was turned into a portal to Spotify where customers could record themselves singing the song on the cup.
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DELIVERABLES:
Omni Channel Creative Direction
Television
Social Media- User Generated Content
Experiential
On Premise – McDonalds
Team-building Experiential Programming
Coca-Cola Company.com
THE ASK:
Turn the beloved quarterly Journey Magazine given to Coca-Cola shareholders into a digital consumer facing encyclopedia of all things Coca-Cola from sustainability, water conservation, community building, charitable giving to innovation and sponsorship news.
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INSIGHT:
With the clutter and chaos in the news cycle, people deserve a quick moment to discover the good people are doing in the world.
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IDEA:
"Good News Only." Design a digital version of Journey Magazine that goes beyond profits and financial reporting. Run it like an editorial desk. Hiring editors in 8 different countries to report on the global corporation's do-gooding. Launch Coca-Cola Company website in partnership with the New York Times where we place a little red button calling out "good news only" on the front page of NewYorkTimes.com
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DELIVERABLES:
Creative Direction Web
Strategic Partnerships
Content Strategy
