THE ASK:

Pre-Launch of CNÉ, Traveler wanted a series of digital shorts to gather data on travel-guide based content. Do viewers prefer single person “influencer/expert”, multi-expert list videos or guides that help them navigate a specific event or business and what makes you different from your competitors? Balancing Branded Content with Editorial Strategy, we produced a series of videos and A/B tested click-through rates and audience engagement.

 

The goal for advertisers - "Make your company stand out and show your visitors who you are." The goal for editorial - become a trusted source by creating an entertaining environment where audiences want to spend considerable time learning more.

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DELIVERABLES:

Content Direction

Production

Post Production Editing