THE ASK:

Create a pest control brand based on the category leader’s ability to deliver affectatious products with the growing consumer need of better for you “natural” brands. 

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INSIGHT:

Consumers are starting to champion science. Believing in “re-engineering the power of nature” from stem cells to oat milk the trend made popular in skincare, grocery and even fashion had not yet entered the problem-oriented pest control category. 

 

Consumers felt they wanted to be more eco-conscious and healthy but the day to day pressures of a “bug problem” forced them to find convenient immediate solutions compromising their values of better-for-you brands with in the pest category.

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IDEA:

Create STEM – Rooted in Nature – Optimized by Science, a pest control brand that enables effortless, everyday care of your personal space with safe-yet-efficacious solutions to clean the bugs away. 

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RESULT:

A successful US launch in 2021 – taking the brand global in 2023. 

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DELIVERABLES:

Creative Strategy

Consumer Research

Brand Naming

Brand Messaging

Social Media

Brand Architecture

Brand Identity Product Design