THE ASK:

Serve as Chief Marketing Officer to create and launch Daytrip, a CBD brand in a highly regulated category with vast marketing limitations. 

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INSIGHT:

Society today needs more happiness and less anxiety around fitting in or missing out and the power of plants can be a safe, healthy, and effective way to elevate your mood.

 

IDEA:

Happier is Healthier. Because now is all we have anyway, Daytrip is here to amplify your good energy, connections and live experiences by delivering the mood-elevating benefits of botanical terpenes mixed with the balancing effects of CBD.

 

Know that feeling when you hop outside, throw on your sunnies, crank the tunes and embark on a Daytrip – Yep, that’s what sipping a Daytrip feels like.

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RESULTS:

Create a competitive CBD beverage brand in 2019 to over 39 Million impressions in the first 3 months.

Grow the brand’s e-commerce sales 200% month over month from launch. To a 600% increase from live launch in 2019.

Products stocked in over 5000 independent  retail locations nationally

Garner 80k+ followers on social media

Launch three robust SKU categories (Sparkling Water launched 2019, CBD gummies launched 2021, Prebiotic Soda July 2022).

Daytrip recorded by Nielsen as the #1 selling CBD Beverage in 2023.

 

DELIVERABLES:

Marketing Reporting and Analysis

Marketing Budget Management

Brand Architecture

Communications Strategy

Content Strategy

Annual Marketing Strategy

Campaign Strategy

Competitive Research and Brand Positioning

High Growth Omni Channel Marketing Initiatives

Vendor and Team Leadership/Management

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