THE ASK:

Bidding in an RFP for the coveted Gucci Holiday 2013 campaign, we were asked to create an omni channel luxury approach to content with the one caveat that the “theme would be a gold spark”

INSIGHT:

Holidays are a global experience where whether loved ones are near or far, Gucci is has the heritage to tie generations of family together.

 

IDEA:

Ignite the Magic. Use the “gold spark” as way-finding regardless of city within the window design, to interior store display and digitally  on e-cards and campaign content. To create a halo around the pieces that make up the Gucci Holiday 2013 Holiday Collection.