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Art Institute & Air BNB

Air BNB and Van Gogh Collaboration

THE ASK:

Drive visitors and create international awareness around the Van Gogh Three Bedrooms exhibit at the Art Institute of Chicago

 

INSIGHT:

Looking at a print only gets you so close to an artist. Art lovers want a more intimate experience in the hopes of seeing the world through the eyes of the artist - in this case Van Gogh.

 

IDEA:

Recreate the "yellow house" painting into a bookable property on Air BNB, immersing lodgers and art fans alike into the life of their host Vincent Van Gogh.

RESULT:

The first block of nights sold out in 5 minutes. In 1 week the activation was covered in over 100 countries and garnered over 200,000 visitors to the Van Gogh exhibit at the Art Institute of Chicago.

 

Van GO BNB

DELIVERABLES:

Creative Direction - Experience Design

Content Direction

Brand Co-Partnership

NBC News reporting about the Van Gogh Air bnb room
Time official website featuring Van Gogh Airbnb room
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